Production lines are at full capacity at Checkpoint Electronic (Jiangsu province) Co, based in Hai'an, Nantong, with all its employees returning to work. [Photo/WeChat account: hafbwx]

Checkpoint Electronic (Jiangsu province) Co, based in Hai'an, Nantong, saw a year-on-year increase of 40 percent in sales revenue during the first four months of 2020.

The company is affiliated with Checkpoint Systems, a subsidiary of Canadian CCL Industries Inc. Despite the impact the COVID pandemic has had on the economy, the company has managed to attract even more investment.

Thanks to the convenient location, improved facilities, high-quality services, and abundant labor resources in Hai'an, the company has seen rapid development and its products are still in high demand amid the pandemic, said Derek Barclay, vice-chairman of the Chinese branch of Checkpoint Systems.

Its products are supplied mainly to the retail industry, and it seeks to improve retail by providing real-time data and enhancing the shopping experience for consumers though the integration of software, hardware, and cloud platforms.

A metal label put on food containers to prevent shoplifting is one of the company's key products.

According to Cheng Zhenhong, operation manager of the company, an alarm will sound if a costumer tries to leave the store without paying for an item. The label can also be safely heated in the microwave.

Derek added that an additional 50 million yuan ($7.04 million) will be invested in the Hai'an-based company this year, and an advanced production line will be introduced as well. Sales revenue is predicted to reach 350 million yuan in 2020.