Customers pick out bedding at the Qieshiqiao International Home Textile Market in Sanxing town, Haimen district, Nantong, Jiangsu province on Dec 20. [Photo/WeChat account: haimenfabu]

Sanxing town in Haimen district, Nantong, Jiangsu province has in recent years implemented a series of actions to bolster its home textile industry.

Specifically, authorities have rolled out incentives to encourage home textile enterprises to undertake intelligent upgrading and digital transformation, taken measures to advance the integration of domestic and foreign trade, and accelerated the establishment of a development model that combines market procurement trade, cross-border e-commerce, and overseas warehousing.

The total transaction volume of online and on-site home textile products in the town is expected to exceed 143 billion yuan ($20.03 billion) this year, according to authorities.

Home textile products from Haimen have a national market share of over 50 percent and are popular in more than 350 major cities across the country. They are also exported to over 130 countries and regions.