The total sales of nine key retail enterprises in Rugao, a county-level city in Nantong, East China's Jiangsu province, exceeded 33 million yuan ($4.77 million) over the May Day holiday, an increase of 39 percent over the same period in 2022.

The city's major scenic spots received 153,000 tourists over the holiday, a whopping increase of 247.73 percent year-on-year.

According to box-office tracker Maoyan, the city's total box office reached 1.77 million yuan over the holiday. The three most popular movies were Born to Fly, Godspeed and All These Years.