Nantong offers more IP image-related products to cheer for Jiangsu Football City League

Hats embroidered with Chinese characters for "Nantong" and "soccer". [Photo/Nantong Daily]

To celebrate the ongoing Jiangsu Football City League, Nantong in Jiangsu province recently launched limited edition creative products featuring baby Yangtze finless porpoises Lanruoru (蓝叒叒), a Nantong's IP image.

Nantong is located along the Yangtze River, which has allowed the city to thrive. In recent years, "smiling angel" Yangtze finless porpoises have frequently appeared in the Nantong section of the river, reflecting the ever-improving local natural environment. The Chinese character "叒 (ruo)" signifies "similar paths with numerous helpers", reflecting the collaborative concept of urban development.

The creative products include plush toys Lanruoruo that can play soccer, co-branded T-shirts with a design of the baby finless porpoise dribbling the ball, co-branded hats embroidered with words "Nantong" and the image of soccer, a stylish tool for sun protection in the summer, and sports towels made of quick-drying fabric. The products are available for purchase on the Jianghai Selection app platform.