NHIZ company expands into new e-commerce sector
In the office halls of Zunrui (Nantong) E-commerce Co, located in the Nantong National High-tech Industrial Development Zone (NHIZ), hundreds of workers are immersed in their work amid the rhythmic clatter of keyboards.
The Zunrui E-commerce Co staff carries live streaming in the office. [Photo/WeChat account:ntgjgxq]
As a Shanghai Baozun E-Commerce Co subsidiary, Zunrui provides one-stop commercial services, including store and website operations, digital marketing, customer service, and full-spectrum technology solutions for renowned domestic and international brands.
The building of the Shanghai Baozun E-Commerce Co. [Photo/WeChat account:ntgjgxq]
It boasts a 1,400-square-meter live-streaming center equipped with 12 professional live-streaming studios. Since its establishment in the park in August 2020, Zunrui has rapidly expanded to 1,700 employees. Driven by favorable policies and market demand, its annual revenue surpassed 400 million yuan ($54.46 million) last year, representing a fortyfold increase from 2020.
As a key player in the zone's emerging business development, Zunrui has introduced new business models and operational philosophies, actively pursued innovation-driven development strategies, and initiated intelligent transformation.
Zunrui envisions the establishment of a comprehensive e-commerce ecosystem that integrates brand incubation, content creation, and live-streaming sales. This initiative aims to empower various brands in their digital transformation efforts and enhance their overall performance. The organization also intends to increase its investments in research and development, while leveraging advanced technologies to foster innovation in service models. These endeavors are designed to contribute to the high-quality growth of the region's service industry.
