A batch of cultural products from Nantong, Jiangsu province was showcased at the eighth China International Import Expo (CIIE) in Shanghai from Nov 5 to 10.

Nantong blue calico products at CIIE. [Photo/Nantong Daily]

Nantong Benlan Handicrafts (Cao Yuxing Dyeing Workshop) presented upgraded, more stylish exhibits. Jiang Rong, general manager of the company, said that their first participation in 2022 opened up numerous new opportunities. Currently, many young people are beginning to buy their products.

Jiang said that as a 170-year-old intangible cultural heritage workshop, it is essential to protect, preserve, and cultivate these unique skills. He also highlighted the importance of utilizing the CIIE to attract more attention to Nantong's intangible cultural heritage.

The works brought by Nantong Laotianbao Jewelry, with their exquisite craftsmanship, have attracted many visitors' attention.

To present the craftsmanship more intuitively, the jewelry brand uses digital humans for display, attracting many visitors, especially younger ones, who actively interact with them. In addition, Laotianbao introduced an AR digital demonstration, enabling viewers to appreciate the detailed craftsmanship by scanning a QR code.

The "Nantong Must Win" cool towel for the Jiangsu Football City League, or Suchao, is showcased at CIIE. [Photo/Nantong Daily]

At Jiangsu Busy Man Textile's booth, there were displays of cool scarves, square scarves, sports scarves, and support scarves featuring the logos and slogans of 13 Jiangsu cities for the Jiangsu Football City League, or Suchao.

Huang Hepeng, director of Busy Man Textile, introduced that the company has 16 years of foreign trade experience and mainly sells products to Japan. This time, they successfully transitioned from smaller markets to the prominent stage of CIIE. Huang also said that they have established stable partnerships with Disney, Marvel, and Universal Studios.

As a company making its debut at CIIE, Huang said, "We hope to use this platform to reach out to more potential customers, secure procurement deals, and enable Nantong-made products and Jiangsu designs to tap a broader market."