The first physical store of Codion begin its trial operation in Chongchuan district on October 30. [Photo/WeChat account: chongchuanonline] 

The first physical store of Codion, which embodies the football spirit of Nantong, began its trial operation on Oct 30 at Wenfeng Plaza in Chongchuan district, attracting many visitors. 

The store offers a range of products including slippers, sports equipment, and various football-related merchandise. 

Wanghan, the store manager, said that the Jiangsu Football City League had inspired more and more interest in Codion. In response, the store has launched a series of souvenirs, including refrigerator magnets, car stickers, eco-friendly cups, and cushions. 

Nantong team's outstanding performance in the Jiangsu Football City League is strongly supported by the Codion Football Club. This club, now hailed as a youth training benchmark, originally developed from the profits of a slipper factory run by its founder Li Taizhen. 

Ms Chen, a local resident, said, "As a fan of Codion, I am well aware of the challenges they have overcome through over the years. We all share a sense of pride and hope that such local enterprises will continue to thrive."