Fragrance products under the Rugao brand, Coeur de Fleur. [Photo/WeChat account: rugaofabu]

The fragrance brand Coeur de Fleur, known for its big sales boom, is based in Jiang'an town, Rugao, and is gaining recognition in China's home fragrance market.

Created by Colorful Home Decoration (Nantong), a company with over 20 years of experience in the industry, Coeur de Fleur benefits from a mature and comprehensive production system.

The company specializes in various aromatic products, including scented candles, sachets, fragrance cards, and incense gift sets. Its operations cover the entire manufacturing chain — from bottle spraying and printing to box production, filling, and packaging — allowing for tight quality control and efficiency across all stages.

General manager Wang Yinbo attributes the brand's success to its three core strategies: development of fragrance profiles tailored to Chinese consumers, strict safety standards for fragrance ingredients, and a focus on the burning experience of scented candles. "We insist on using high-quality raw materials," said Wang. "We create a differentiated market advantage by offering larger product volumes at more competitive prices."

This commitment to quality and customer-centered innovation has paid off. During the 2023 Double 11 shopping festival, Coeur de Fleur recorded sales of 200,000 yuan ($27,845.79) in just two days.