The automated promotion line at View Electronic can produce a 55-inch TV every 40 seconds. [Photo/WeChat account: rugaofabu]

At the factory of View Electronic in Jiuhua town, Rugao, a fully automated LCD TV production line stretches nearly 100 meters long, delivering a brand-new 55-inch TV every 40 seconds.

Known as a household name in the Middle East, View Electronic's KMC brand ranks among the top three in Saudi Arabia's TV market. In 2024 alone, the company exported products worth 370 million yuan ($51.33 million). From January to April 2025, exports reached 140 million yuan, a 45 percent year-on-year increase. Total exports for the year's first half are expected to exceed 240 million yuan, marking over 50 percent growth compared to last year.

Since its founding, View Electronic has focused on the Saudi market, building brand recognition and expanding sales channels. Over time, its market coverage has grown to span the entire Middle East.

According to Wang Songbai, sales director of the company, larger TVs are particularly popular in Saudi Arabia due to the generally spacious rooms. Last year, demand was further fueled by major international sporting events such as the Olympics and the UEFA European Championship, leading to a surge in sales of 55-inch to 85-inch models.

Amid increasing global trade uncertainty, View Electronic plans to expand beyond the Middle East by strengthening its presence in countries along the Belt and Road, aiming to make Central Asia its next major growth market.