Through online livestreams, the intangible cultural heritage items and specialty agricultural goods of Changjiang town, Rugao have found buyers far and wide.

Changjiang town boasts a rich variety of high-quality agricultural products, including loquats, peaches, watermelons, and grapes, all in high demand this season. Livestreaming has expanded sales channels while promoting rural revitalization.

Yang Zhibing, an inheritor of the traditional kite-making craft, said, "I live-stream the kite making process two or three times a week, allowing more people to appreciate it." The kites made during the livestreams are also sold online, boosting the artisans' confidence and effectively promoting the cultural industry.

Various sporting events have also promoted local culture and tourism. Changjiang town has been hosting a range of activities, including beer festivals and kite festivals. These events have raised the town's profile, bringing in more money for the local community.