People collect seashells in Qidong, Nantong, Jiangsu. [Photo/Nantong Daily]

During this year's May Day holiday, tourism in Qidong, Jiangsu, was sizzling hot. With 518,900 tourists flocking to the area, tourism revenue reached 258 million yuan ($35.71 million), impressive year-on-year increases of 33.73 percent and 28.9 percent, respectively, and record highs for the period.

In recent years, Qidong has embraced a "water-centric tourism" strategy, with departments focusing on water management, environmental protection, and cultural tourism. They aim to create a picturesque coastline characterized by clear rivers and vast mudflats. The coastline is currently features vibrant attractions such as flower gardens and Tang Dynasty-themed amusement parks.

Strolling along the riverbank, enjoying the fresh air, admiring flowers, camping by the water, collecting seashells, eating seafood – tourists from all directions made the most of early summer. Many rural attractions also saw a steady stream of visitors, adding to the festive atmosphere in the region.

Tourists experience local traditions in Qidong. [Photo/Nantong Daily]