In a bid to further stimulate consumption during the upcoming Chinese New Year, Nantong's Tongzhou district has introduced a series of measures to invigorate consumer activity.

This year, the district's bureau of commerce has planned a 30-day consumption enhancement campaign divided into three phases.

The first phase, already underway and concluding on Feb 8, focuses on the main urban area and key commercial districts in various towns. It features a diverse range of promotions for festive goods to encourage interactions.

From Feb 9 to Feb 17, Tongzhou will collaborate with over 100 member restaurants from the local catering association to organize a variety of New Year's Eve dinner events.

From Feb 18 to Feb 29, the district will center its efforts around the Lantern Festival and host distinctive activities such as lantern riddles and traditional hanfu (traditional Chinese-style clothing) parades in large shopping malls and commercial complexes.