As 2024 gets underway, enterprises in Chuanjiang town, Tongzhou district in Jiangsu province, are entering a bustling season of production, contributing to the town's overall first-quarter output growth.

Inside the production workshop of Jiangsu Lansiu Household Textile Co Ltd, all four intelligent production lines are now operating at full capacity.

Lansiu is a large-scale, modern textile company that integrates modernized production, product research and development, and marketing services.

From 2018 to 2019, the company invested 16 million yuan ($2.23 million) to introduce fully automatic hanging production lines imported from abroad. In 2022, the company initiated a digital factory project, realizing personalized and intelligent processes from consumer orders to production, packaging, and shipping.

With the entire process digitized, production efficiency has increased by over 30 percent. "Currently, orders for the months of January to April are almost saturated, and the first quarter's foreign trade orders are expected to range between $4 to $5 million, with a production value of 70 to 80 million yuan," said Yu Jianhui, the company's chairman.

Since the beginning of operations of the Xianyifang Live Ecological Center in June of last year, the center has collaborated with online influencers from platforms such as Douyin, Kuaishou, Xiaohongshu, and Taobao to facilitate live shopping for the stores in the center.

At a 2023 autumn-winter live series event, the center hosted over 200 sessions of live broadcasts featuring top influencers, generating a total transaction amount exceeding 900 million yuan.

Shen Jiandong, deputy general manager of the Xianyifang Live Ecological Center, stated that in the new year, the center aims to break through 2 billion yuan in influencer live business and surpass 1 billion yuan in its in-house anchor business.

The Xianyifang Live Ecological Center. [Photo/WeChat account:wxtzfb]