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Haimen village seeks development deals via livestreaming


Updated: 2020-05-22


Wei Zikun (R) and Gao Yang (L), deputy Party secretaries of Sannan village in Haimen, introduce woven bamboo baskets during a livestreaming session on May 15. [Photo/WeChat account: haimenfabu]

Two enterprising officials from Sannan village in Haimen, a county-level city in Nantong, hosted a livestreaming session on the video-sharing app Douyin on May 15, aiming to promote local agricultural products and increase the incomes of villagers.

During the activity, the young officers -- Wei Zikun and Gao Yang, both deputy Party secretaries born after 1990s -- introduced an array of products, including kiwi fruit, woven bamboo items and fresh eggs, attracting nearly 400 viewers and 224 followers.

The event was just a trial for a new sales platform for local agricultural products. Officials said more efforts will be made to refine the village's approach and expand the sales channel.

Over the past few years, the village's Party committee has endeavored to developed modern agriculture by acquiring 2,036 mu (135.8 hectares) of land and attracting nearly 130 million yuan in investment.

Dozens of planting centers for yellow peaches, grapes, strawberries and vegetables have been built, bringing in more than 60 million yuan ($8.48 million) each year and creating over 100 new jobs.

Moving on, the Party committee plans to take advantage of the planting center to develop rural tourism, which will involve sightseeing, fruit picking, catering and homestays.