Vehicle models of Maple 30X are on display at the launch ceremony in Rugao on Jan 13. [Photo/WeChat account: rugaofabu]

The Maple 30X, the first new energy vehicle (NEV) made by Fengsheng Auto, a subsidiary of Chinese automaker Geely, left the production line on Jan 13 at its manufacturing center in Rugao, a county-level city in Nantong, East China's Jiangsu province.

Nearly 100 government officials, business representatives, and media workers attended the launch ceremony.

He Yijun, mayor of Rugao, said that the new car's launch will inject positive energy into the city's soaring NEV sector. He stressed that the local government will provide full support for the development of the manufacturing center and it is looking forward to deepening its partnership with Fengsheng Auto.

Xu Zhihao, chief executive officer of Geely, echoed He’s words, stating that Geely would use all resources at its disposal to boost the development of Fengsheng Auto.

As a new force in the NEV sector, Fengsheng Auto aims to offer Chinese customers more fashionable products. The Maple 30X is ready for mass production and is expected to enter the market after the Spring Festival holiday.