The last livestream event of the serial "prestigious enterprise livestreaming" initiative is held on Sept 4 to promote Nantong No 3 Towel Factory and Yiyun Fashion stationed in the Gangzha Economic Development Zone. [Photo/ntfabu.com]

The last livestream event of the serial "prestigious enterprise livestreaming" initiative which was sponsored by the administrative committee of the Nantong Gangzha Economic Development Zone was held on Sept 4 to promote Nantong No 3 Towel Factory and Yiyun Fashion.

Founded in 1986, Nantong No 3 Towel Factory was one of the first local factories engaged in towel production in the city. It was also one of the few manufacturers in the country with a full set of production lines.

The factory specializes in producing various high-end cotton towels and bathrobes. These products are exported to more than 30 countries and regions in Europe, the Americas, the Asian-Pacific and the Middle East.

During the livestream, Liu Qun, a senior official at the company, showed different series of products to netizens and conducted an experiment to test the water-absorbing quality of the towels. Netizens expressed appreciation for the demonstration.

Nantong Yiyun Fashion Creative Design Co Ltd, established in 2001, is engaged in producing and processing medium and high-quality fashionable dresses, casual wear and evening dresses for women, as well as men's casual wear.

Gu Xinmei, head of Yiyun's e-commerce department, displayed high-end customized clothing on the livestream. The affordable prices attracted netizens' attention and brought many followers to Yiyun's online shop.

Gangzha Economic Development Zone has organized and carried out a raft of incentive activities to promote the development of enterprises, among which its livestreams have been widely praised.

The three live shows of the "prestigious enterprise livestreaming" initiative received nearly 70,000 views, boosting terminal products sales of industrial enterprises in the zone.