Haohe River Scenic Area in Nantong. [Photo/WeChat account: ntwgx6]

The enthusiasm surrounding the Jiangsu Football City League, recognized as Suchao, has extended its impact into the tourism industry of Nantong in Jiangsu province, thereby stimulating a significant economic surge.

On June 29, the city's football team achieved a stunning 4-0 victory over Suqian, thereby securing their fourth consecutive win and advancing to second place in the league.

The tourism sector in the city experienced a substantial increase on this match day, attracting 735,700 visitors and generating 420 million yuan ($58.64 million) in tourism revenue. These statistics indicate respective year-on-year growth rates of 44.5 percent and 52.3 percent.

Nantong's tourism industry has capitalized on the opportunity to develop unique and captivating experiences for visitors. The Haohe River Scenic Area hosted the Suchao Football Night, part of the Fourth Nantong Beer Carnival, which included a live broadcast of the match on a large screen. The event drew over 20,000 individuals and resulted in an increase in revenue for local merchants exceeding 70,000 yuan.