In the fifth round of the Jiangsu Football City League, also called Suchao, Nantong's team delivered a strong performance against Suqian on June 29. The home team scored four goals in a row, sparking continuous cheers from the Nantong crowd.

To improve the public viewing experience, Chongchuan district set up 19 secondary viewing sites at key locations such as Wenfeng Plaza, MixC Mall, Binjiang Sports Park, and Huanxi Cultural Plaza. These venues turned the match into a citywide celebration, encouraging local commerce and highlighting urban vitality.

Giant screens attracted large crowds, with initial estimates suggesting over 100,000 people across all locations. This influx resulted in sales exceeding 50 million yuan ($6.98 million) for on-site vendors and nearby businesses.

The soccer game was not only a significant sporting occasion but also a strong driver of regional economic growth. During the event, Chongchuan introduced integrated experiences that merged automotive culture, football themes, craft beer, culinary markets, and live music, boosting the nighttime economy through creative formats.

Strategic partnerships with hospitality businesses led to innovative "discounts with match tickets" promotions, improving spectator experiences and encouraging spending. Major tourist attractions introduced special offers as well. For instance, the Haohe River Scenic Area provided free large-boat night cruises for Suqian visitors from June 27 to July 1.

Quantifiable outcomes showed a strong economic impact. Major hospitality venues reported an 18 percent year-on-year revenue increase and a 20 percent rise in foot traffic. Accommodation providers experienced strong demand, with Fengchao Huayuan and Sheyuan Garden Landscape maintaining 100 percent occupancy during the event.

Chongchuan's residents watch the match and cheer for Nantong team at the outdoor square. [Photo/WeChat account: chongchuanonline]