The inaugural Nantong automotive culture festival, featuring over 10 new energy vehicle brands and 40+ lifestyle brands, launched in Chongchuan district, Nantong, on May 16.

The inaugural Nantong automotive culture festival kicks off in Chongchuan district, Nantong, on May 16. [Photo/WeChat account: chongchuanonline]

As a key initiative under Chongchuan's consumer promotion campaign, the event combined automotive technology, trendy culture, and leisure entertainment, attracting crowds for immersive experiences and bolstering regional consumption.

At the venue, automakers provided on-site explanations of subsidy application processes and eligibility criteria. Statistics show that Chongchuan has distributed nearly 16 million yuan ($2.22 million) in automotive, dining, and other specialized subsidies and vouchers this year.

The three-day festival showcased flagship models from brands like BYD, NIO, and XPeng, allowing consumers to explore vehicle designs, technical features, and test-drive opportunities.

In addition to automotive displays, diverse events such as food stalls, handicraft markets, live music performances, and a uniquely designed coffee bus created a vibrant weekend for residents.

This one-stop experience blended car appreciation, culinary delights, and leisure entertainment, redefining urban weekend lifestyles.

The automotive culture festival provides flagship models for consumers to explore and experience. [Photo/WeChat account: chongchuanonline]