Several kinds of local farm produce in Qidong receive agricultural product geographical indication status. [Photo/WeChat account: qidongfabu]

Qidong has registered a total of 23,602 trademarks, including eight well-known trademarks, and four local enterprises have received the "Jiangsu Premium Product" certification for their related products.

To enhance awareness of the importance of trademarks among enterprises and the public, Qidong has implemented various initiatives, including policy briefings and training activities. The city encourages high-tech enterprises and service companies to strive for well-known trademarks and supports businesses in promoting their brand image through multiple channels. These efforts include leveraging e-commerce platforms, participating in trade fairs, and hosting brand festivals.

Qidong is also focusing on developing geographical indications, aiming to increase production value and strengthen protection of GI products. Lyusi Jellyfish is currently recognized as a GI product, while Qidong green eggplant, green fava beans, and yam have received agricultural product geographical indication status.