The consumer market in the main urban area of Nantong, Jiangsu province was bustling during the Dragon Boat Festival holiday, according to bureau of commerce of Chongchuan district.

From June 8 to 10, 28 key monitored commercial circulation enterprises throughout the district achieved 174 million yuan ($23.99 million) in sales revenue, a 7.5 percent year-on-year increase.

Shopping malls were especially popular during the holiday, and major commercial areas in the district held some unique holiday activities. Monitoring data shows that the total sales of seven shopping malls in the district amounted to 75.41 million yuan, a 6.7 percent increase year-on-year.

In addition, there was a significant increase in foot traffic at major car brand dealerships during the holiday. This is a result of a new round of initiatives launched by the district to boost car consumption.

Starting June 8, consumers can apply for subsidies of 1,000 yuan or 4,000 yuan when purchasing cars at designated 4S stores in the district. People can also enjoy an additional subsidy of 1,000 yuan per vehicle when they trade in their old cars for new ones.

Customers in a clothing store in Chongchuan. [Photo/Nantong Daily]