Jinhe, a subsidiary of K Bird, has recently inked a deal for an instant rice project, marking its entry into the Chongchuan Economic Development Zone (CCEDZ).

As a strategic move to expand the Jinhe brand into the market for convenient instant rice, this project brings in cutting-edge rice production lines from Japan. Not only does it operate without any manual intervention, but its advanced production methods also maintain the fresh taste and texture of rice.

The production line is expected to commence operations in the first half of this year, with an annual output capacity of 50 to 60 million boxes. The goal is to establish itself as the leading brand for aseptic fresh rice in China.

Hailing from Heilongjiang province, the Jinhe brand is renowned for its high-quality rice with an outstanding taste. Achieving the title of annual sales champion in the rice category on the Douyin platform for two consecutive years, it has solidified its reputation for excellence.

This collaboration between Jinhe and CCEDZ not only accelerates the brand's growth but also contributes to the overall improvement of agricultural production in the region.

A signing ceremony for the project is held in the Chongchuan Economic Development Zone. [Photo/WeChat account: chongchuanonline]