A bird's eye view of Yisheng village in Haimen district, Nantong, East China's Jiangsu province. [Photo/WeChat account: haimenfabu]

Yisheng village in Haimen district, Nantong, East China's Jiangsu province, has been listed among demonstration areas for its efforts to develop rural tourism, the World Tourism Alliance announced on March 13.

It was one of 50 villages in the country to receive the honor.

Named a national key village for rural tourism in 2019, the village has been tapping into its natural and cultural resources to build tourism facilities to enhance its rural vitalization efforts.

The village, which is the hometown of Zhang Jian (1853-1926), a prominent industrialist and educator, has established the Zhang Jian Memorial House, a cultural expo park, and an insect museum.

The village received 1.5 million tourists in 2021, providing jobs to 1,500 residents. The tourism revenue generated in the village was 40 million yuan ($5.78 million).

The World Tourism Alliance, an international nonprofit organization set up by the China National Tourism Association, is located in Hangzhou, Zhejiang province.

Yisheng village in Haimen district, Nantong, East China's Jiangsu province. [Photo/WeChat account: haimenfabu]