Haimen district in Nantong, East China's Jiangsu province launched a campaign to spur consumption on Jan 16.

The campaign, which will see 2 million yuan ($295,017) worth of coupons distributed to the public, will run until the end of February, according to the authorities.

The coupons, which can be used to buy daily necessities, automobiles, home appliances and food, are being issued through the UnionPay app from Jan 16 to 27.

In addition, several shopping malls in the district will roll out a series of promotional activities.

Gu Jian, the director of the district's commerce bureau, noted that issuing consumption vouchers will play a significant role in improving confidence in the consumer market.