Chongchuan district in Nantong, East China's Jiangsu province launches a consumption promotion campaign on Jan 9. [Photo/ntfabu.com]

Chongchuan district in Nantong, East China's Jiangsu province launched a campaign to spur consumption on Jan 9.

The campaign, which will see 12 million yuan ($1.78 million) worth of coupons distributed to the public, will run until the end of February, according to the authorities.

At the launch ceremony, coupons worth 500,000 yuan were issued through the UnionPay app. These coupons can be used in local supermarkets.

The remaining 11.5 million yuan in coupons, which can be used to purchase things such as daily necessities, automobile vehicles and home appliances, will be issued on Jan 13.

A series of Spring Festival-themed activities, including the launch of discounts totaling 250 million yuan in the district's three major business areas and folk customs activities, were also unveiled at the ceremony.