Crunchy pears in Rugao, Nantong are ready to hit the market. [Photo/WeChat account: baipufabu]

A bite of a crunchy pear in Rugao, Nantong, East China's Jiangsu province brings a trace of cool in the summer and now is one of the best times to enjoy this popular fruit.

The Laoma pear orchard in Tangbao village, Baipu town, Rugao, Nantong has recently entered its harvest season.

The orchard's owner Ma Weiqing started planting pears 16 years ago to increase their family's income.

Crunchy pears boast a thin peel, crunchy and juicy flesh, as well as a small pit. [Photo/WeChat account: baipufabu]

"I planted a variety of pear trees, and the crunchy pear tasted the best. So I decided to specialize in planting the pear," said the 74-year-old Ma.

Crunchy pear, also known as liuyuexue, which can be translated to snow in June, is the first naturally matured honey pear in the year in China. It boasts a thin peel, crunchy and juicy flesh, as well as a small pit. A fruit can grow up to 900 grams.

Ma's pears have sold very well and its supply cannot meet the demand. He is planning to expand his orchard and to encourage more villagers to join his business to increase their incomes.