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Home textile park brings in $15m through online fair

en.nantong.gov.cn

Updated: 2020-06-24

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Workers are busy preparing a livestreaming event at Dearshiqiao International Home Textile Industrial Park in Haimen, Nantong. [Photo/WeChat account: haimendianshitai]

A Belt and Road online fair was held at the Dearshiqiao International Home Textile Industrial Park in Haimen, Nantong on June 18, the last day of the "618" online shopping festival initiated by China's e-commerce giant JD.com.

The fair was held at 1688, a global online wholesale platform owned by Alibaba, with two anchors introducing various high-quality beddings in fluent English.

Nearly 100 overseas buyers from countries such as the United States, Turkey, Russia, Afghanistan, and Yemen took part in the fair, which received orders valued at more than $15 million during the afternoon.

The fair was one of a series of online activities the park has held in June with the aim of boosting local businesses' sales amid the COVID-19 outbreak.

Due to the outbreak, livestreaming has become a leading way for businesses in the park to resume operations, and thousands of companies have joined the team, earning more than 500 million yuan ($72.45 million).

To ensure the quality of the livestreaming, the park has held professional training sessions for local businesspeople with the help of Shenzhen Cross-Border E-Commerce Association.

In addition to internet celebrities, government officials were invited to the livestreaming events, increasing consumers' confidence in the products.