The village of Yisheng is a rising star in rural tourism and one of its sightseeing spots is the Yisheng Museology Park located in Yisheng village, July 13. Museology, or museum studies, is the study of museums and it explores the history of museums and their role in society, as well as the activities they engage in. Yisheng, located in Haimen, Nantong, in eastern Jiangsu province, was recently selected as one of the 320 national-level rural tourism promotion villages. According to the list released by the Ministry of Culture and Tourism, it is the only village in Nantong city to have won the honor. [Photo/Wechat account of Dongzhou Chengshi]

Tourists flock to Yisheng village on July 13. There are currently four cultural relics protection units in the village and 13 historical buildings. [Photo/Wechat account of Dongzhou Chengshi]

Zhang Jian Memorial Hall, which stands in Yisheng Village, celebrates the life of a famous man. Zhang Jian, born in Haimen, Nantong, was a renowned Chinese entrepreneur, politician and educator. He is considered to have been one of the pioneers of Chinese modernization. He founded Tongzhou Normal College in 1902, which was the first normal school in modern China, and he set up Nantong Museum in 1905 –– the first museum in the Chinese mainland. [Photo/Wechat account of Dongzhou Chengshi]