Nantong Foreign Trade Center, the pioneering foreign trade hub in Jiangsu province, East China, is committed to assisting its enterprises in navigating through challenging times.

Some businesses within the center are diversifying and expanding globally to mitigate the risks associated with relying solely on a single market.

Wu Minli, chairman of Jiangsu Winnie Food, has already reaped the rewards of diversified markets. "Previously, many companies believed that the European and American markets were more lucrative, leading to limited interest in exploring emerging markets," she remarked. "While the 'tariff war' poses challenges, it also presents opportunities to venture into emerging markets. Despite the US market constituting 40 percent of our foreign trade volume, our proactive approach to diverse market positioning has helped maintain the company's overall sales stability."

Meorient (Jiangsu) Business Technology in the center specializes in offering platform services for foreign trade enterprises participating in international exhibitions.

Meorient has collaborated with relevant manufacturers to create tailor-made smart glasses. Jiang Xinhai from Meorient disclosed that these glasses primarily provide real-time translation, effectively addressing communication hurdles at global exhibitions.

The distinctive identification and analytical functionalities of these smart glasses are particularly appealing to customers. He explained, "Through big data analysis, we identify valuable customers and pre-tag them before the exhibition. During the event, users can scan the QR codes on customers' badges with the glasses to access their company details, exhibition history, and other pertinent data, enabling more informed decision-making."

The Nantong Foreign Trade Center accommodates over 200 foreign trade enterprises within a 25-story building. In the first quarter of this year, its export volume reached $96 million.