Livestreaming marketing has become a new and important way to boost the development of e-commerce. [Photo/WeChat account: rudongfb]

In recent years, marketing using livestreaming has gained increasing popularity and many enterprises and brands in Rudong county – administered by Nantong in East China's Jiangsu province – have now jumped on the bandwagon.

They are trying it out in increasing numbers to promote sales of their products and to help drive the economic development of the surrounding areas.

DONGQILAI is an e-commerce brand from Rudong's Xindian town – with rhythm pedals, horizontal bars, balance boards and other home sports goods for young folks as its main products.

In February, it started having a go with livestreaming on the Douyin video-sharing platform, also known as TikTok. At present, there are over 1,000 internet celebrities on the platform selling products of the brand through livestreaming and short videos.

From January to November, sales of the DONGQILAI sports brand products took off, climbing to over 5 million yuan ($784,843), with some 40 percent generated by livestreaming marketing.

DONGQILAI set up nine livestreaming rooms to recruit local livestreaming talent and teams. The brand team aimed to further boost the sales of its products through cultivating livestreaming hosts and operating livestreaming accounts.

In the wake of success stories like that, plans are for the Rudong E-commerce Association to actively promote Rudong's development as a national rural e-commerce demonstration county.

It will move to apply 5G technology in its livestreaming and cooperate with the Jiangsu Internet Association to build a Jiangsu livestreaming product platform.