The Hai'an integrated media center held a livestream on May 10 to help farmers in Huangke village sell Chinese cabbages. [Photo/ntfabu.com]

A livestream was held in Huangke village, Sunzhuang sub-district in the county-level city of Hai'an in Nantong, East China's Jiangsu province on May 10, to help local farmers sell their Chinese cabbages.

"Our Chinese cabbages are fertilized with organic fertilizers, without any pesticide residues, and rich in nutrients," according to Wang Yong, who is brimming with anxiety. "However, the price has fallen from more than one yuan ($0.16) per half kilogram last year to 0.2 yuan now due to a sluggish market."

Huangke village is a traditional agricultural village. At the end of last year, oilseed rapes planted in the village were frozen due to a cold wave. In order to reduce losses, the village collectively replanted nearly 3.3 hectares of Chinese cabbage at the beginning of this year.

In the first half of this year, due to pleasant weather and climate, as well as careful management from farmers, the Chinese cabbages experience a bumper harvest, with an estimated output of about 200 tons. However, due to changes in market supply and demand, the Chinese cabbages weren't selling, meaning they would rot in the fields and affect the next round of crops.

To prevent this from happening, the Party committee of the Hai'an integrated media center, which is responsible for helping the village alleviate poverty, launched an initiative. In addition to encouraging staff members to buy the cabbages, the center also made use of traditional and emerging media to promote the Chinese cabbages on a large scale, and planned a livestream to help local farmers.

Orders for the cabbages have now exceeded 50 tons and keep increasing.