A livestream held in Rudong county, Nantong on June 27 to promote local specialties is attended by Zhang Rongrong (L), director of the county's publicity department. [Photo/WeChat account: dream8086]

Local specialties were promoted during a two-hour livestream in Rudong county, Nantong on June 27, attracting more than 460,000 viewers and receiving real-time orders valued at over 73,000 yuan ($10,320).

The city aims to showcase local culture and tourist attractions by integrating livestreaming and e-commerce. During the livestream, officials, enterprise representatives and experts from Rudong helped promote 16 types of foods, such as seafood and chickens, and introduced the Xiaoyangkou tourist resort.

The most popular products at the livestream were liquor produced by a local time-honored brand, towels and crab-roe buns. The liquor and buns sold out within seconds each time they were put on sale.

Residents can scan the following QR code to watch the livestream and buy discounted products.