Rugao, a county-level city in Nantong, in East China's Jiangsu province, has in recent years promoted  reading for all its residents -- and the city was recently listed as a demonstration city for its move to promote reading.

To ensure that more get involved in reading, the city has undertaken a number of initiatives – including building more bookstores and small libraries, setting up electronic newspaper reading monitors, promoting digital libraries and organizing multi-type activities related to reading.

Officials said the move is bearing fruit and the city is now seeing more and more people take to their books.

Enthusiastic participants take part in a reading activity in Rugao, Nantong, on April 7. [Photo/IC]

Students choose books at a flea market at Motou Primary School in Rugao, on April 13. [Photo/IC]