[Photo provided to chinadaily.com.cn]

The west area of Jianghai Folk Culture Museum, so called Nantong Yicheng, is located in the east of Gongnong Road, covering an area of 28.53 hectares. It was jointly developed by Shanghai Media Group (SMG) and Shanghai Zendai Group.

With the theme of building the commercial culture street of the Republic of China, Nantong Yicheng rebuilt two commercial streets and 35 buildings with political, economic and cultural characteristics of Nantong according to the prototype of Taowu Road and South Street in Nantong during the Republic of China period. Nantong Yicheng adheres to the selection of high quality and potential cultural service enterprises. At present, a number of well-known leisure cultural enterprises have been introduced in Nantong Yicheng. They have won a good social response by holding the Jianghai Folk Culture Festival, a classic car show, a celebrities’ wax statue show, a New Year's concert, and a public welfare film exhibition.

[Photo provided to chinadaily.com.cn]